The World’s Worst Boss

The World’s Worst Boss

That would be you. Even if you’re not self-employed, your boss is you. You manage your career, your day, your responses. You manage how you sell your services and your education and the way you talk to yourself. Odds are, you’re doing it poorly. If you had a manager...
How to be remarkable

How to be remarkable

From this week’s Guardian: Seth Godin Blog 1. Understand the urgency of the situation. Half-measures simply won’t do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit. 2. Remarkable doesn’t mean remarkable to you. It...
First, Ten

First, Ten

Seth Godin This, in two words, is the secret of the new marketing. Find ten people. Ten people who trust you/respect you/need you/listen to you… Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they’ll each find...
Seven Marketing Sins

Seven Marketing Sins

Impatient… great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time. Selfish… we have a choice, and if we sense that this is all about you, not us, our choice will...